Visual Branding / Identity
a. Business to Business
· Quikrete – “King of the Concrete Jungle” – Fitzgerald + Co.
b. Business to Consumer
· South Towne Motors of Newnan – “South Towne Outdoor” – The Titan Agency
Integrated Marketing Campaign
a. Business to Business
· Volume One – “Volume One Book & Web site” – Grizzard Performance Group
b. Business to Consumer
· United States Marine Corps – “USMC Integrated Marketing Program” – JWT Atlanta
Direct Response Marketing
a. 2-Dimensional printed mailing
· The Home Depot, Inc. – The Home Depot October Do-It-Herself Workshop – Digitas, Inc.
b. 3-Dimensional object/mailing
· Delta Air Lines Inc. – “SkyMiles: ‘Recognizing You in More Ways’”
Web & Interactive Marketing
a. Website generating awareness/leads or building community/SEO
· OneSource Services Inc. – “OneSource Web site”
b. Website generating online sales (paid transactions)/SEO
· The Home Depot, Inc. – “The Home Depot Holiday Microsite” – Moxie Interactive, Inc.
c. Web presence or interactive marketing vehicle delivered online (Multimedia/New Media (Video, Flash, Animation, Blog, Podcast, E-mail, DRTV etc.)
· Verizon Wireless – “Verizon Wireless LG Chocolate Launch” – Moxie Interactive, Inc.
Advertising
b. Broadcast Advertising (Radio/TV)
· ING of the Americas – “It’s Easier on the Bench” – BBDO Atlanta
Event Marketing
a. Event Under $100K investment
· FEMA – “National Flood Conference” – JWT Atlanta
b. Event Over $100K investment
· CNN – “CNN Warrior One Tour” – OgilvyAction Atlanta
Integrated PR Campaign
a. For a for-profit Organization
· KnowledgeStorm, Inc. – “KnowledgeStorm’s Emerging Media Series”
b. For a Non-Profit Organization
Zoo Atlanta – “Giant Panda Birth Public Relations Campaign”