The 2008 AMY Awards, presented by the Atlanta chapter of the American Marketing Association, celebrates results-driven marketing and recognizes marketers who have made their mark in the Atlanta marketing landscape. The competition is open to agencies and corporate marketing departments.

Key Dates:
Jan. 30 – Ticket sales begin
Feb. 1 – Call for Entries/Call for Nominations Regular Deadline
Feb. 15 – Call for Entries/Call for Nominations Late Deadline
Feb. 26 – Finalists Announced

Contact Information:
Monica Byrne, Co-chair
monica.byrne@gmail.com, 404-372-8380

Jacqui Chew, Co-chair
jacqui@ifusionmarketing.com, 404-964-6336
The Lore of the Red Pencil

The new symbol of the AMY Awards, the Red Pencil is emblematic of the tough decisions marketing professionals have to make to take programs from idea to implementation. Red lining copy and creative is just part of the challenge.

Achieving more with less, customizing the message for an increasingly fragmented audience, understanding the nuances of mixing old and new media and leveraging all components to achieve business goals are what separate good marketing programs from great ones. Those that get it just right make their mark for years to come.

View Images from the 2007 AMY Awards Gala