The 2008 AMY Awards competition offers companies
30 opportunities to win an AMY award across 10 group categories.
Learn about the group categories.

Marketing programs don’t create themselves.  Behind each successful initiative is a creative, dedicated leader who inspires and brings the best out of their team.  The AMY Awards competition will present two nomination-based awards, each recognizing an individual - The Atlanta Agency Marketer of the Year and the Atlanta Corporate Marketer of the Year. Nomination submissions are free and applicants can self-nominate. Completed forms have to be received no later than 6 p.m., February 1, 2007.

Group Categories

HOW TO ENTER

• Review and follow the Eligibility section to ensure that your work meets the criteria.

• Refer to the Category Listing to identify the category(s) in which your work will compete.

• Prepare your entry(s) by following the Entry Submissions Guidelines and Deadlines & Fees outlined.  

Remember to credit the members of your team, so that they will be recognized appropriately in any press or other publicity. Submission of entries acknowledges the right of AMA Atlanta to use them for publication, exhibition and marketing of the AMY Awards Gala.

CATEGORY LIST

1. Visual Branding / Identity - Logo, branding and identity systems

a. (Business to Business) – Best overall strategy, design and implementation of a new or refreshed brand identity – business to business. 

b. (Business to Consumer) – Best overall design and implementation of a new or refreshed brand identity – business to consumer.

2. Integrated Marketing Campaign - Integrated campaign that aligns multiple media with specific audience needs/wants

a. (Business to Business) – Best use of integrated marketing tactics to target a business to business audience. 

b. (Business to Consumer) – Best use of integrated marketing tactics to target a business to consumer audience. 

3. Direct Response Marketing - Campaign with a direct response objective to generate leads or responses

a. (2-Dimensional printed mailing) – Best use of 2-dimensional printed pieces that positively impacted lead generation or a generated a desired response from a target audience. 

b. (3-Dimensional object/mailing) – Best use of a 3-dimensional marketing campaign that used multiple "touch-points" to positively impact lead generation or desired target audience response. 

4. E-mail Marketing – Direct Response campaign using e-mail as a primary communication medium

a. (Corporate e-newsletter program) – Best use of a corporate e-newsletter program to positively impact lead generation or desired target audience response.

b. (e-Commerce E-mail Program) – Best use of an email marketing program to positively impact sales as measured by units sold.

5. Web & Interactive Marketing - Web presence or interactive marketing vehicle delivered online

a. (Campaign conducted over the Web to generate awareness and/or leads) - Best use of the Web, Web-based application and/or online marketing tools to increase a company's online presence and reach".

b. (Web site generating awareness/leads) – Best Web site design and functionality that positively impacted online inquiries or other calls to action. 

c. (Web site generating online sales (paid transactions)) – Best Web site design and functionality that positively impacted online sales transactions.

6. Search Marketing – Use of search optimization techniques to improve Web site traffic

a. (Search Marketing Campaign – B2B) – Best search campaign incorporating techniques that improve organic search results (does not include pay-per-click optimization campaigns).

b. (Search Marketing Campaign – B2C) – Best search campaign incorporating techniques that improve organic search results (does not include pay-per-click optimization campaigns).

c. (Search Marketing Campaign incorporating PPC – B2B) – Best search campaign incorporating natural search and pay-per-click campaign techniques for a B2B Web site.

d. (Search Marketing Campaign incorporating PPC – B2C) – Best search campaign incorporating natural search and pay-per-click campaign techniques for a B2C Web site.

7. Social Media Marketing - Use of Web 2.0 Tools and/or Web sites to affect desired audience response to a product, service or brand

a. (Social Media Marketing Campaign) – Best use of destination social marketing networking Web site(s) and/or Web 2.0 technologies to generate leads and/or desired audience response for a product or service.

b. (Online Community) – Best use of two or more Web 2.0 technologies (wikis, podcasts, etc.) in an existing corporate Web site or in the creation of a new Web site that generates awareness and/or desired audience response.

c. (Blogging Program) – Best use of corporate blog(s) (text-based and/or video blog) to generate awareness and positive word of mouth for a cause, brand, service or product.

d. (Podcasting Program) – Best use of podcasts to generate awareness for a cause, brand, service or product.

8. Integrated PR Campaign - Public Relations campaign intended to raise market awareness or response

a. (For a For-Profit Organization) – Best use of PR tactics to achieve increased market awareness or a direct response from the designated target audience. 

b. (For a Non-Profit Organization) - Best use of PR tactics by a non-profit organization or on behalf of a not-for-profit organization to increase awareness and support (physical or financial) of a not-for-profit organization. 

9. Advertising - Purchased Media to raise awareness, interest or response

a. Print Advertising (Newspaper, magazines, other) – Best use of print advertising (creative content and media placement) to reach desired target audience(s) and affect desired audience response.

b. Broadcast Advertising (TV) – Best use of TV broadcast advertising (creative content and media placement) to reach desired target audience(s) and affect desired audience response.

c. Broadcast Advertising (Radio) – Best use of radio broadcast (creative content and media placement) to reach desired target audience(s) and affect desired audience response.

d. Online Advertising (Banners, skyscrapers, online ads, etc.) – Best use of online advertising (creative content and media placement) to reach desired target audience(s) and affect desired audience response.

e. General/Other Advertising; Variety of Mediums – Best use of advertising that is non-traditional or does not fit into a print or broadcast category to reach desired target audience(s) and affect desired audience response. 

10. Event Marketing - Produced, independent event or trade show

a. (Event Under $50K investment) - Best concepting, design and execution for an event or tradeshow with a budget of less than $50K. 

b. (Event Under $100K investment) – Best concepting, design and execution for an event or tradeshow with a budget of less than $100K. 

c. (Event Between $100K and $250K investment) – Best concepting, design and execution for an event or tradeshow with a budget of $100K - $250K.  

d. (Event More than $250K investment) – Best concepting, design and execution for an event or tradeshow with a budget of more than $250K. 

ELIGIBILITY

All work entered in the AMY Awards competition must have first appeared in the media between January 1 and December 31, 2007. Work must have been created primarily in Georgia or have been produced for a Georgia-based company. Judges and their families are not eligible to enter the competition. 

The expressed intent of the AMY Awards competition is to recognize and reward marketing excellence and work that has legitimately been used in the marketplace. Occasionally, an entry is submitted that appears to have been created outside the conventional agency-to-client-to-media marketing structure; as if the entry was created solely for the purpose of winning an award. This type of work is not accepted. All entries for marketing services must have been delivered for the purpose of raising awareness, credibility, value or decisions and must have achieved results. 

Entries Must:

• Meet all eligibility and deadline requirements.

• Be entered in the correct category and be correctly identified.

• Include a complete and signed Entry Submission Form.

• Include proof of payment.

• Conform to defined submission requirements.

• Conform to all copyright laws.

Copyright infringement and/or plagiarism (be it intentional or unintentional) will result in the disqualification and, if applicable, removal of awards from any entry deemed in violation. All entry fees will be forfeited.

DEADLINES & FEES

Entries postmarked Friday, February 1, 2007 or earlier will qualify for the regular rates listed here. A late entry deadline of Feb. 15 has been added. Entries received after the Feb. 1 regular deadline will cost $175 per entry (members and non-members).

• AMA Member - $125 per entry

• Non-AMA Member - $150 per entry

PAYMENT 

Payment must be made online at https://www.123signup.com/register?id=xrvdc. Proof of payment must accompany each entry submission.  See Submissions Guidelines section for more details.  

Fees are non-refundable and work will not be returned to the entrant.

MAILING ADDRESS

ATTN: Susan Stottlemyer/2008 AMY Awards
1064 Redwood Drive,
Norcross, GA 30093

All entries become property of AMA-Atlanta and the AMY Awards and will not be returned.  Do NOT send original or irreplaceable artwork. It will not be returned.

ENTRY SUBMISSION GUIDELINES·      

• Download the Entry Submission Form.

• Complete and attach four copies of the Entry Submission Form with each entry.

• Attach a print-out of the online receipt generated by the electronic shopping cart. This serves as proof of payment. The electronic shopping cart supports a one-time payment for multiple entry submissions.

• • If you are submitting multiple entries, please be sure to attach one copy of the online receipt with EACH entry

• FOR EACH ENTRY

• • Secure all four copies of the entry submission form and the print out of the online receipt generated by the electronic shopping card together with a binder clip. 

• • Place these documents and the black art board/foam core with the supporting media mounted into an appropriately sized envelope.

• • You must label the exterior of the envelope clearly with the entry category, entry title, name of client and submitting organization. 

• MULTIPLE ENTRIES

• • Use ONE ENVELOPE PER ENTRY.

• • If you wish, you can place all the envelopes into one large envelope. If you choose to do this, be sure the main envelope is labeled with the name of your organization and the number of entries you are submitting. AMA Atlanta will not be responsible for any discrepancies between the number of entries listed on the main envelope and the number of entries actually received

• SUPPORTING MEDIA (Documents/Creative)

• • You may mount supporting media including branding, design, packaging or print media work flat on black art board or black foam core that does not exceed 15” x 20”.  Mount media only on one-side.

• • The total number of foam core or art board pieces that can be submitted with each entry is six. Each piece must be labeled on the back side with:

• • • Name of the entry, Name of the category and the piece number, e.g. 1 of 6.    

• • Audio-visual and multimedia entries must be submitted on a CD or DVD in a PC-based format. Include four copies of the CD or DVD. Label each CD or DVD clearly with the Entry Category, Entry Title, Client Name and the Name of Submitting Organization
  • 
    DO NOT SUBMIT files that will attempt to install a program on the judging computer(s). Executable files cannot be judged and will be disqualified without reimbursement of entry fees.

• • URL must be provided for Web site entries. Judging will be done online, using the URL.

• • Web sites that require password access: the preference is for entrants to create a guest user account and login for the purpose of AMY Awards judging. If this is not possible due to client confidentiality or security, submit the Web site on a CD or DVD and include four copies. CDs/DVDs must be labeled with the Web site URL, Entry Category, Entry Title, Client Name and Name of Submitting Organization.

• • Intranet entries: submit entries on a CD or DVD. Include four copies. CDs/DVDs must be labeled with the intranet URL.

• Include with each entry, a CD of electronic copies of supporting documents and  creative. Only PC-based file formats will be accepted. Accepted formats: JPG, PDF, Flash.

• The use of a 3-ring binder to hold the entry submission form and the supporting materials in the place of foam core/art boards is permitted.

• • The binder must not be thicker than 2-inches. Only one binder for each entry will be accepted.

• • Be sure to label the outside cover of the binder with the entry category, entry title, name of client and submitting organization.

Documentation

Should a question arise relative to the eligibility or legitimacy of any entry, the entrant agrees by his/her signature on the entry form to furnish the necessary documentation for review by the AMY Awards Committee. Failure to do so can be grounds for disqualification without refund of entry fees.

EVALUATION CRITERIA

Entries for each category are evaluated and scored by a panel of judges against four key criteria:

1. Situational Analysis & Clarity of Objective
2. Strategy
3. Quality of Work (Creative, Production, Execution, Implementation, etc.)
4. Results

Click here to learn more about the JUDGING PROCESS.       

Atlanta Agency Marketer of the Year (AMY - Agency) 

AMY-Agency nominees are active in the marketing, public relations and/or advertising agency business in a principal or leadership role and are associated with an agency that is headquartered or has a branch/subsidiary in Georgia. Nominations are reviewed by a panel of distinguished judges separate from those judging the group category entries.

Evaluation criteria include:

• Role in the organization 

• Business accomplishments and contributions to the business of marketing to within the time period of January 1, 2007 to December 31, 2007.

• Demonstration of superior leadership within and outside the organization.

Click HERE to download Atlanta Agency Marketer of the Year nomination forms. Email completed forms to AMYAgency@amyawardsatl.com This email address is being protected from spam bots, you need Javascript enabled to view it no later than Friday, February 1, 2008.


Atlanta Corporate Marketer of the Year (AMY-Corporate)    

AMY-Corporate nominees are active in a marketing or marketing-related leadership role at a company or business or non-profit that is headquartered in Georgia. Nominations are reviewed by a panel of distinguished judges separate from those judging the group category entries.

Evaluation criteria include:

• Role in the organization

• Business accomplishments and contributions to the business within the time period of January 1, 2007 to December 31, 2007.

• Demonstration of superior leadership within and outside the organization.

Click HERE to download Atlanta Corporate Marketer of the Year nomination forms. Email completed forms to AMYCorporate@amyawardsatl.com This email address is being protected from spam bots, you need Javascript enabled to view it no later than Friday, February 1, 2008.