2012 AMY Awards Judges
The AMY Awards judges panel is comprised of business leaders and marketing experts from business and academia. Each year, the AMY Awards committee invites experts in the field of marketing to judge the entries submitted by organizations around Atlanta.
To avoid a conflict of interest, judges are not allowed to review entries in which they have an affiliation with either the submitting organization or the client. Members of the AMA Atlanta Board and members of the AMY Awards committee are also not allowed to serve on the panel.
Meet the 2012 Judges Panel
- Lynn Moss, Allconnect
- Len Van Popering, Arby’s
- Laura Davis-Taylor, BBDO
- Julie Bowerman, The Coca-Cola Company
- Joe Rooney, Cox
- Reshma Shah, Emory University
- Jeff Hilimire, Engauge
- Chris Lemley, Georgia State University
- Joe Hair, Kennesaw State University
- John McVay, Razorfish
- Laurie Hood, Silverpop
- Dave Rollo, 22Squared
Judging Process
The panel of judges meets at an Atlanta-based location over a weekend in February to evaluate all entries. They are split into teams with each team evaluating and scoring entries from their respective designated award categories. Entries in each category are carefully reviewed and scored according to the evaluation criteria by each of the judges on the team.
For each award category, both teams of judges discuss their respective top three scoring entries among their team to determine the finalists and ultimately select the recipient of the AMY’s Red Pencil for that award category. The entries are scored according to the following criteria:
- Objectives: Provide an overview of the program/campaign’s qualitative and quantitative objectives. Clearly outline the situation and key performance indicators.
- Strategy: Elaborate on the program strategy(s) clearly listing the target audience(s) and any audience insights.
- Execution: Describe the tactical execution (creative, production, implementation, etc.) of the program.
- Results: Tell us how the program delivered against objectives listed in question 1 and the impact (if any) to the overall business objectives. Be sure to outline qualitative and quantitative results.
