2010 FINALISTS

The Atlanta Chapter of the American Marketing Association is pleased to announce the 2010 AMY Awards finalists.

Marketer of the Year – Agency

  • Billy Mitchell, Principal and Senior Creative Director, MLT Creative
  • G. Simms Jenkins, CEO, BrightWave Marketing

Marketer of the Year – Corporate

  • Jackie Yeaney, CMO & EVP, PGi
  • William Pate, President and CEO, Atlanta Convention & Visitors Bureau

Visual Branding/Identity - B2B

  • Arketi Group, "A New Direction to Achieve Results" for Sophicity
  • Click Graphix, "SBS Visual Brand Identity" for Strategic Benefit Solutions
  • Modo Modo Agency, "IQL Logo/Branding" for IQ Laboratories

Visual Branding/Identity - B2C

  •  Matchstic, "Leadership Atlanta Rebrand" for Leadership Atlanta
  • SPANX, Inc., "Haute Contour Brand by Spanx"
  • The Jones Group, "Shepherd Center Brand Identity" for Shepherd Center

Integrated Marketing Campaign - B2B

  • MLT Creative, "MLT Creative – Integrated Campaign" for EMS Sky Connect
  • Modo Modo Agency, "SmartBIM Family" for Reed Construction Data
  • Zmarketeers, Inc., "PRM Program Integrated Marketing Campaign" for The Home Depot & Bellevue University

Integrated Marketing Campaign - B2C

  • AutoTrader.com, "AutoTrader Classics Integrated Launch Campaign"
  • JWT Atlanta, "America’s Few" for United States Marine Corps
  • LIQUID SOUL MEDIA, "The Princess and the Frog" for Disney

Direct Response Marketing - 2-D

  • Phase 3 Media, "LEE Industries 40th Anniversary Mailer Invitation" for LEE Industries
  • SPANX, Inc., "Spanx, Spring Catalog 2009

Direct Response Marketing - 3-D

  • Arketi Group, "The Search for Real Estate Savings" for Virtual Premise
  • Manhattan Associates, "Zero Disappointment Retail™"
  • MLT Creative, "Multi-Wave Dealer Awareness Campaign" for BioGuard

Email Program

  • BrightWave Marketing, "Chick-fil-A Enhanced Email Program Drives Sales, Social Engagement and Subscriber Loyalty" for Chick-fil-A
  • Greenough Communications, "Bora Bora and Beyond E-mail Campaign: How Member-Generated Photos Can Bring Exotic Hotel Stays to Life" for the InterContinental Hotels Group
  • InterContinental Hotel Group, "The Priority Club Rewards Early Engagement Email Series"

Web & Interactive Marketing - Web campaign/microsite

  • Going Interactive, "Myprinties.com and The Printies Design Studio Application" for TechoSource
  • Prominent Placement, Inc. "Utilizing Content-Rich Microsites to Maximize Leads" for Polaris Marketing Research, Inc
  • Response Mine Interactive, "Laser Spine Procedure Micro Site" for Laser Spine Institute

Web & Interactive Marketing - Website generating awareness/leads

  • Integrative Logic, "Differin Website" for Galderma Laboratories
  • InterContinental Hotels Group, "PartnerConnect Program Website"
  • JWT Atlanta, "MarineOfficer.com" for United States Marine Corps

Web & Interactive Marketing - Website generating online sales (paid transactions)

  • BKV, Inc., "AT&T Core Landing Page Test" for AT&T
  • Engauge, "iPhone and Blackberry Sites" for Ruth’s Chris Steak House
  • Engauge, "The Home Depot – Plumbing Category Refresh" for The Home Depot

Social Media Marketing - Channel Campaign

  • AutoTrader Classics, "Road Trippin’: A Social Quest to Find Dad’s Dream Car"
  • Definition 6, "Coca-Cola Happiness Machine Video" for Coca-Cola
  • Leader Enterprises, "OCNN" for Motorola (MOTOBLUR)

Social Media Marketing - Online Community

  • BKV, "Equifax Facebook Fan Page" for Equifax
  • Definition 6, "My Coke Rewards: Toys for Tots Campaign" for Coca-Cola

Search Marketing - w/o PPC

  • Engauge, "The Home Depot – Installed Services Redesign" for The Home Depot
  • Medium Blue Search Engine Marketing, "Atlanta Humane Society Search Engine Optimization Campaign 2009"
  • Response Mine Interactive, "Maid Brigade SEO Program" for Maid Brigade

Search Marketing - w/ PPC

  • Medium Blue Search Engine Marketing, "Cbeyond Search Engine Optimization Campaign 2009"
  • NeboWeb, "IngersollRandProducts.com SEM Campaign" for Ingersoll Rand
  • Prominent Placement, Inc., "Building on Search Success in a Declining Economy" for Abacus Solutions

Integrated PR Campaign - For Profit or Non-Profit Organization

  • Fahlgren Mortine Public Relations, "Balloon Time Leverages the Power of Influencer Moms" for Fahlgren Mortine Public Relations with Worthington Cylinders
  • The Avenue Forsyth, The Avenue Webb Gin, "Art for the Earth" on behalf of Cousins Properties Incorporated
  • Zoo Atlanta, "Give So They Stay Campaign – Zoo Atlanta"

Advertising - Print Advertising

  • AGL Resources Inc., "EnergyWise Magazine Series" for Atlanta Gas Light
  • redpepper, "RealOutdoorLiving.com" for Southern Pine Awareness Network
  • Turner Broadcasting, "LEVERAGE Key Art"

Advertising - General/Other Advertising

  • Sparks Grove, "Arby’s Roastburger™ Launch" for Arby’s Restaurant Group
  • Turner Broadcasting, "Dark Blue Grand Central Domination"
  • Zoo Atlanta, "Give So They Stay Campaign – Zoo Atlanta"

Event Marketing - Event Under $100K investment

  • Fahlgren Mortine Public Relations, "Pert Plus Showers Strangers to Make 2-in-1 History" for Fahlgren Mortine Public Relations with Innovative Brands
  • Modo Modo Agency, "SureSeal Irrigation Show Marketing" Southwire Company

Event Marketing - Event Over $100K investment

  • CSE, "Nissan Southeast Heisman Trophy Tour" for Nissan
  • LIQUID SOUL MEDIA, "Meet the Browns – Brown Bag Comedy Tour" for TBS
  • The Jones Group, "Lightfair International 2009" for AmericasMart Atlanta - Lightfair
Amy Awards AMA Atlanta