JUDGING

PANEL OF JUDGES

The panel of distinguished judges are comprised of business leaders and marketing experts from business and academia. Each year, the AMY Awards committee invites between five and seven judges to serve on the panel.

To avoid a conflict of interest, judges, their companies and families members are not allowed to compete in the awards. Members of the AMA Atlanta Board and members of the AMY Awards committee are also not allowed to serve on the panel.

WE ARE PLEASED TO RECOGNIZE THE 2010 PANEL OF JUDGES

  • Dr. Naveen Donthu
    Marketing Department Chair, Georgia State
  • Laurie Hood
    Vice President, Product Management, Equifax
  • Dr. Reshma Shah
    Assistant Professor in the Practice of Marketing, Emory University
  • Dave Sutton
    Founder and Managing Partner, TopRight
  • Leigh Trescot
    CMO/Vice President of Marketing, Honey Baked Ham
  • Ted Woehrle
    CMO, Newell Rubbermaid

JUDGING PROCESS

The panel of judges meets at an Atlanta-based location over a weekend in February to evaluate all entries. They are split into two teams with each team evaluating and scoring entries from their respective designated award categories. Entries in each category are carefully reviewed and scored according to the evaluation criteria by each of the judges on the team.

For each award category, both teams of judges discuss their respective top three scoring entries among
their team to determine the finalists and ultimately select the recipient of the AMY for that award
category. The entries are scored according to the following criteria:

  • How well did the program deliver measurable business results?
  • Did the program successfully execute marketing best practices?
  • Was the program based on sound business and marketing strategy?
Amy Awards AMA Atlanta