Submit Your Work

The 2012 AMY Awards presents companies 22 opportunities to walk away with an AMY Red Pencil Award while also presenting the opportunity to win the Atlanta Agency Marketer of the Year or the Atlanta Corporate Marketer of the Year. For a complete list of categories and entry guidelines, download the 2012 AMY Awards Entry Guide.

Nominating individuals for the Agency and Corporate Marketer of the Year is FREE and self-nomination is allowed. The nomination deadline is January 27, 2012.

How To Enter

  1. Identify the category(s) in which your work will compete. Click here to see the list of categories.
  2. Follow guidelines to ensure that your work meets the criteria. Click here to review the guidelines.
  3. Pay for your entry online
  4. Prepare your entry(s) and nomination(s). Click Here
    Check out submission best practices and advice from our judges.

NOTE: Submission of entries acknowledges the right of AMA Atlanta to use them for publication, exhibition and marketing of the AMY Awards Gala.

Deadlines & Fees


EARLY ENTRY DEADLINE: January 27, 2012
EARLY ENTRY FEE:
  • AMA Member - $100
  • Non-AMA Member - $150

Entries received after January 27, 2012 will be eligible for the late entry fee.

LATE ENTRY DEADLINE: February 10, 2012
LATE ENTRY FEE:
  • AMA Member - $125
  • Non-AMA Member - $175

Entries must be received no later than February 10, 2012

Payment

Payment must be made online. Click here to submit your AMY Award Entry fee. Proof of payment must accompany each submission. Please refer to the 2012 AMY Award Entry Guide for more details. Fees are non-refundable.

Entries become the property of AMA-Atlanta and the AMY Awards and will not be returned. Do NOT send original or irreplaceable artwork.

Entry Categories for the 2012 AMY Awards

  1. Visual Branding/Identity
    1. Business-to-Business – Best overall strategy, design and implementation of a new or refreshed brand identity
    2. Business-to-Consumer – Best overall strategy, design and implementation of a new or refreshed brand identity
  2. Integrated Marketing Campaign
    1. Business-to-Business – Best use of integrated marketing tactics to target a business-to-business audience
    2. Business-to-Consumer – Best use of integrated marketing tactics to target a business-to-consumer audience
  3. Direct Mail Marketing
    1. 2-dimensional printed mailing – Best use of 2-dimensional printed pieces that positively impacted lead generation or generated a desired response from a target audience
    2. 3-dimensional object/mailing – Best use of a 3-dimensional marketing campaign that used multiple “touch-points” to positively impact lead generation or desired target audience response
  4. Email Marketing
    1. Email Marketing – Best use of email to drive a desired target audience response such as generate incremental sales, increase retention/loyalty, or increase referrals/advocacy
  5. Web & Interactive Marketing
    1. Web Campaign/Microsite – Best campaign using the Web, Web-based application and/or online marketing tools to increase the presence and activity surrounding a specific product/service
    2. Brand awareness – Best website design and functionality that positively impacted brand awareness and purchase intent
    3. Lead generation/ecommerce – Best website design and functionality that improved some type of quantifiable response (sales, leads, sign-ups)
  6. Social Media Marketing
    1. Social Media Campaign – Best use of destination social media or networking website(s) and/or technologies to generate leads and/or desired audience response for a product or service.
    2. Online Community – Best use of an owned social platform (wikis, blogs, podcasts, etc.) in an existing corporate website or in the creation of a new website that generates awareness and/or desired audience response
  7. Search Marketing
    1. Integrated Search Marketing – Best use of two or more search marketing techniques: paid, SEO, contextual search, mobile search, video search, feeds, local search, and/or search re-targeting to drive a quantifiable response
    2. Search Engine Optimization (SEO) – Best natural search campaign using innovative techniques that improve organic results and impact for the client
    3. Paid Search/PPC – Best paid search campaign incorporating innovative pay-per-click campaign techniques to improve campaign results
  8. Integrated PR Campaign
    1. For a Non-Profit or For-Profit Organization – Best use of PR tactics to achieve increased market awareness or a direct response from the designated target audience
  9. Advertising
    1. Print Advertising (Newspaper, Magazines, Other) – Best use of print advertising (creative content and media placement) to reach desired target audience(s) and affect desired audience response
    2. Broadcast Advertising (TV, Radio) – Best use of TV or Radio broadcast advertising (creative content and media placement) to reach desired target audience(s) and affect desired audience response
    3. Digital Advertising (Online, Website Sponsorship, etc) – Best use of digital advertising (creative content and media placement) to reach desired target audience(s) and affect desired audience response
  10. Event Marketing
    1. Event Under $100K investment – Best concept, design and execution for an event or tradeshow with a budget of less than $100K
    2. Event Over $100K Investment – Best concept, design and execution for an event or tradeshow with a budget over $100K
  11. Innovation in Market Research
    1. Groundbreaking findings, unique approach to research

Marketer of the Year Nomination Categories

  1. Atlanta Agency MOY

    Agency nominees are active in the marketing, public relations and/or advertising agency business in a principal or leadership role and are associated with an agency that is headquartered or has a branch/subsidiary in Georgia.

    Evaluation criteria include:

    • Role in organization
    • Business accomplishments and contributions to the business of marketing to within the time period of January 1, 2011 to December 31, 2011
    • Demonstration of superior leadership within and outside the organization
  2. Atlanta Corporate MOY

    Corporate nominees are active in a marketing-related leadership role at a company or business or non-profit headquartered in Georgia. Nominations are reviewed by a panel of distinguished judges.

    Evaluation criteria include:

    • Role in organization
    • Business accomplishments and contributions to the business of marketing to within the time period of January 1, 2011 to December 31, 2011
    • Demonstration of superior leadership within and outside the organization