| AMY Award Category |
Submitting Organization -- Entry Title -- Client |
| Marketer of the Year - Agency |
Simms Jenkins, CEO, BrightWave Marketing |
| Marketer of the Year - Corporate |
William Pate, President and CEO, Atlanta Convention & Visitors Bureau |
| Visual Branding/Identity - B2B |
Modo Modo Agency, "IQL Logo/Branding" for IQ Laboratories |
| Visual Branding/Identity - B2C |
SPANX, Inc., "Haute Contour Brand by Spanx" |
| Integrated Marketing Campaign - B2B |
MLT Creative, "MLT Creative - Integrated Campaign" for EMS Sky Connect |
| Integrated Marketing Campaign - B2C |
JWT Atlanta, "America's Few" for United States Marine Corps |
| Direct Response Marketing - 2-D |
SPANX, Inc., "Spanx, Spring Catalog 2009" |
| Direct Response Marketing - 3-D |
Manhattan Associates, "Zero Disappointment Retailâ„¢" |
| Email - Direct Response |
BrightWave Marketing, "Chick-fil-A Enhanced Email Program Drives Sales, Social Engagement and Subscriber Loyalty" for Chick-fil-A |
| Web & Interactive Marketing - Web campaign/microsite |
Going Interactive, "Myprinties.com and The Printies Design Studio Application" for TechoSource USA |
| Web & Interactive Marketing - Website generating awareness/leads |
Integrative Logic, "Differin Website" for Galderma Laboratories |
| Web & Interactive Marketing - Website generating online sales (paid transactions) |
Engauge, "iPhone and Blackberry Sites" for Ruth's Chris Steak House |
| Social Media Marketing - Channel Campaign |
AutoTrader Classics, "Road Trippin': A Social Quest to Find Dad's Dream Car" |
| Social Media Marketing - Online Community |
Definition 6, "My Coke Rewards: Toys for Tots Campaign" for Coca-Cola |
| Search Marketing - w/o PPC |
Medium Blue Search Engine Marketing, "Atlanta Humane Society Search Engine Optimization Campaign 2009" |
| Search Marketing - w/ PPC |
Prominent Placement, Inc., "Building on Search Success in a Declining Economy" for Abacus Solutions |
| Integrated PR Campaign - For Profit or Non-Profit Organization |
Zoo Atlanta, "Give So They Stay Campaign - Zoo Atlanta" |
| Advertising - Print Advertising |
AGL Resources Inc., "EnergyWise Magazine Series" for Atlanta Gas Light |
| Advertising - General/Other Advertising |
Zoo Atlanta, "Give So They Stay Campaign - Zoo Atlanta" |
| Event Marketing - Event Under $100K Investment |
Modo Modo Agency, "SureSeal Irrigation Show Marketing" Southwire Company |
| Event Marketing - Event Over $100K Investment |
The Jones Group, "Lightfair International 2009" for Americas Mart Atlanta - Lightfair |