2010 WINNERS
The Atlanta Chapter of the American Marketing Association is pleased to announce the 2010 AMY Awards winners.
| AMY Award Category | Submitting Organization -- Entry Title -- Client |
| Marketer of the Year - Agency | Simms Jenkins, CEO, BrightWave Marketing |
| Marketer of the Year - Corporate | William Pate, President and CEO, Atlanta Convention & Visitors Bureau |
| Visual Branding/Identity - B2B | Modo Modo Agency, "IQL Logo/Branding" for IQ Laboratories |
| Visual Branding/Identity - B2C | SPANX, Inc., "Haute Contour Brand by Spanx" |
| Integrated Marketing Campaign - B2B | MLT Creative, "MLT Creative - Integrated Campaign" for EMS Sky Connect |
| Integrated Marketing Campaign - B2C | JWT Atlanta, "America's Few" for United States Marine Corps |
| Direct Response Marketing - 2-D | SPANX, Inc., "Spanx, Spring Catalog 2009" |
| Direct Response Marketing - 3-D | Manhattan Associates, "Zero Disappointment Retail™" |
| Email - Direct Response | BrightWave Marketing, "Chick-fil-A Enhanced Email Program Drives Sales, Social Engagement and Subscriber Loyalty" for Chick-fil-A |
| Web & Interactive Marketing - Web campaign/microsite | Going Interactive, "Myprinties.com and The Printies Design Studio Application" for TechoSource USA |
| Web & Interactive Marketing - Website generating awareness/leads | Integrative Logic, "Differin Website" for Galderma Laboratories |
| Web & Interactive Marketing - Website generating online sales (paid transactions) | Engauge, "iPhone and Blackberry Sites" for Ruth's Chris Steak House |
| Social Media Marketing - Channel Campaign | AutoTrader Classics, "Road Trippin': A Social Quest to Find Dad's Dream Car" |
| Social Media Marketing - Online Community | Definition 6, "My Coke Rewards: Toys for Tots Campaign" for Coca-Cola |
| Search Marketing - w/o PPC | Medium Blue Search Engine Marketing, "Atlanta Humane Society Search Engine Optimization Campaign 2009" |
| Search Marketing - w/ PPC | Prominent Placement, Inc., "Building on Search Success in a Declining Economy" for Abacus Solutions |
| Integrated PR Campaign - For Profit or Non-Profit Organization | Zoo Atlanta, "Give So They Stay Campaign - Zoo Atlanta" |
| Advertising - Print Advertising | AGL Resources Inc., "EnergyWise Magazine Series" for Atlanta Gas Light |
| Advertising - General/Other Advertising | Zoo Atlanta, "Give So They Stay Campaign - Zoo Atlanta" |
| Event Marketing - Event Under $100K investment | Modo Modo Agency, "SureSeal Irrigation Show Marketing" Southwire Company |
| Event Marketing - Event Over $100K investment | The Jones Group, "Lightfair International 2009" for Americas Mart Atlanta - Lightfair |
